Realistically, direct mail is one of the most effective forms of digital marketing. This is due to its tactile nature and visual impact, which are more coveted than online ads, which are easily ignored. As a retailer, a plastic postcard is an impressive way to introduce your business, make a perfect first impression on your clients, and create a steady flow of new and returning clients.
Other reasons why retailers should try out plastic cards include:
Durable
Prospective clients are highly likely to do business with you based on the coloring on your direct mail materials. Sadly, your postcards can be damaged during delivery. Plastic postcards are water-resistant and durable and withstand the harsh sorting processes the USPS puts marketing mails through.
Plastic postcards show up in the mailbox as nice as they did when coming off the press. Your first impression means a lot, so use plastic postcards to give you the best shot at creating a perfect first impression.
Rigid
Paper mailers are easily tagged as junk. But, plastic mailers are rigid as they weigh more than standard paper mail. Not only do they grab attention, but they also can easily fall out of the recipients’ mail stack, ensuring your ads get noticed first.
Personal
A plastic postcard allows you to include a personalized link to your landing pages. Clients can exchange exclusive transactions such as product offers and discounts. Plus, you can print a client’s name on multiple points to display your creativity. This builds relationships with your clients by directly reaching them. A specific and personal message can give better response rates for the information provided. Your business can thrive if you send the appropriate message to the right audience at the right time.
Final Thoughts
Undoubtedly, a plastic postcard is one of the best direct mail tools that your retail business can take to thrive. Hopefully, you now understand why it’s a perfect marketing tool for your business.
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